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Sanitary Ware Industry Business Plan

Project Description

The term ‘sanitaryware’ or ‘sanitary ware’ is a slightly ambiguous one that in very general terms refers to sanitary appliances found in installations, such as toilets and bathrooms.


In its narrowest sense, it can be taken to refer to WC bowls, cisterns, bidets, urinals, and washbasins, that have traditionally been manufactured from porcelain (a ceramic material made from clay that might be described as ‘vitreous china’ when coated with enamel). This might be referred to as ceramic, porcelain or china sanitary ware, and is often white. The main raw materials are clay, feldspar and quartz. In addition, some chemical additives are being used for shaping and coloring the products. Some of the raw materials and most of the machineries are usually imported.


However, sanitary appliances are now made from a wide range of materials, including metals, acrylics, glass, and so on, and ‘sanitary ware’ is sometimes now interpreted to include a wider range of appliances that might be found in sanitary installations such as baths, showers, bins, incinerators, macerators, and so on.


The global sanitary ware market was valued at $9,194 million in 2017 and is projected to reach $13,616 million by 2025, registering a CAGR of 5.0% from 2018 to 2025. Sanitary ware comprises toilet sinks, wash basins, cisterns, and pedestals. These products were traditionally manufactured using porcelain, which is a ceramic material. However, sanitary wares are now being manufactured using metals, glass, plastics, and other materials. Ceramic sanitary wares are cost-effective, have excellent resistance to chemical attacks, and can withstand heavy loads.


The global sanitary ware market is segmented based on product type, material, and region. Based on product type, the market is segmented into toilet sink/water closet, wash basin, pedestal, and cistern. On the basis of material, the market is segmented into ceramic, pressed metal, acrylic plastic & Perspex, and others. By region, the global sanitary ware market is analyzed across North America, Europe, Asia-Pacific, MENA, and South America.


Factors, such as rise in construction activities in developing countries, increase in concerns related to health & hygiene, and availability of abundant raw materials, propel the growth of the sanitary ware market. In addition, factors, such as a healthy lifestyle, disposable income of consumers, surge in urbanization, growth in shift from unbranded products to branded products, and strong replacement demand, have supplemented the growth of the global sanitary ware market. However, stringent government regulations are anticipated to hamper the sanitary ware market during the forecast period. Supportive government initiatives for infrastructure development, both in urban and rural areas are expected to offer future growth opportunities in developing countries, such as Bangladesh & India, to the sanitary ware market players.


As per market study and industry analysis, Hamid Ceramic Industries Ltd (HCI) has identified that there is a huge business opportunity in this sector. Due to bright potentials of sanitary ware in Bangladesh, HCI has planned to set up an ultra-modern sanitary ware manufacturing project for manufacturing world-class sanitary products in Bangladesh. HCI will manufacture different types of sanitary ware such as sanitary pan, Combi with Lodown, Wash Basins with paddle-Normal & Wash Basins with paddle-VIP (Sterling Basin).


Total daily attainable production will be 2,000 pcs sanitary pan, 300 sets combi with Lodown, 300 pcs Wash Basins with paddle-Normal and 300 pcs Wash Basins with paddle-VIP (Sterling Basin) per day.


The factory will run for ten (10) hours per day and Three-Hundred (300) working days in a year.


The project is located at Beribazar, Rasulpur Village, Lamchor Union, Ramganj Thana, Laxmipur, Bangladesh where skilled and low cost labour force are available.